As a result of their campaign, last Friday the Pepsi Corporation finally admitted that they have been falsely marketing their Aquafina bottled water as purified or spring water when it’s actually plain tap water. Now they will have to state clearly on the label that it’s nothing more than tap water.
This will inevitably cut down the sale of one of the most popular brands of bottled water worldwide.
In the words of Michelle Naughton, a representative of PepsiCo, “If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do.”
There’s another product that “Corporate Accountability International” targets and it’s Coca-Cola’s Dasani bottled water. However, the Coca Cola Company still refuse to confess to false advertising although Dasani has also been found to be nothing more than tap water.
According to Diana Garza CIarlante, the spokeswoman of Coca-Cola, “We don’t believe that consumers are confused about the source of Dasani water. The label clearly states that it is purified water.”
As far as the controversy around bottled water goes, there’s been another, rather disturbing piece of news. Namely, the biggest water supplier Niagara Bottling announced that one of their springs had been contaminated with E-Coli, which made a number of leading companies that produce bottled water to recall their products from the market.
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